Özka, Participated in Agritechnica 2023 Fair!

Özka Tyre Achieves Great Success with "Özka Power Challenges" Event at Agritechnica Fair in Germany

Özka Tyre has concluded its extraordinary event "Özka Power Challenges" at Agritechnica, one of the world's most prestigious agricultural technology fairs held in Hannover, Germany, with tremendous success and enthusiasm.

This exceptional event, held at our 182-square-meter booth at Agritechnica, was an extraordinary experience designed to make a significant impact in the agricultural sector. The intensity of participation and the global impact of the fair once again demonstrated the critical and prestigious nature of this platform. We achieved a strong interaction with visitors from both Turkey and around the world, reflecting the immense interest in our offerings.

Özka Power Challenges aimed not only to showcase our creative perspective but also to create a pivotal moment in the industry. We created a platform encouraging visitors to utilize both their physical and mental strengths. Through our "Muscle Power" and "Mind Power" experiences, participants were challenged to confront Özka Tyre.

In the Muscle Power experience, visitors engaged in struggles with our giant tires, showcasing their muscle power and challenging their strength against Özka's massive tires.

The Mind Power experience, powered by Kroppa Digital Agency's technology, integrated Emotiv EEG devices and a unique artificial intelligence algorithm. This combination allowed for a distinctive process of understanding each visitor's mental commands. Users, by training the system with their own unique EEG data before the experience, attempted to move a 90 kg Özka tractor tire solely through their thoughts. This demonstration illustrated the potential of technology and creativity when communicating in an industry like the tire sector.

Furthermore, we had the opportunity to share this remarkable experience with esteemed guests from the Turkish press. Gathering with valuable names such as Mehtap Halıcı (Dünya Gazetesi), Arzu Kurum (Akşam Gazetesi), and Emre ESER (Hürriyet Gazetesi), we discussed our progress in the sector and our investment plans. I extend my heartfelt thanks to each of the esteemed press members for enabling us to live these special moments.

As the Özka family, we are thrilled to share this extraordinary experience. With this exceptional event, we have garnered attention in the sector and will continue to steer the industry through our future projects in communication within the agricultural and construction machinery tire sector.


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