ÖZKA TYRE ATTRACTED ATTENTION WITH ITS EXTRAORDINARY COMMERCIAL FILM AT THE TIRE COLOGNE FAIR

ÖZKA Tyre, which is among the industrial giants of Turkey thanks to its prominent production in the agricultural and construction machinery tyres sector and is in the global arena with its strong export structure, met its visitors at The Tire Cologne International Tyre Industry Fair in Cologne, Germany. Displaying its innovative and visionary perspective with extraordinary activities at every step from production to sales & marketing activities in its sector, ÖZKA Tyre surprised everyone with its extraordinary film prepared with CGI (Computer Generated Imagery) technology for The Tire Cologne Fair.

 

Bringing together the relationship between art and product in all communication strategies with the motto “The Art of Moving Forward”, ÖZKA Tyre has created an exciting content outside of traditional advertising models by using the technological opportunities. The brand, which exhibited its innovative, technological and sustainable products at The Tire Cologne 2024 fair, managed to distinguish itself from its competitors by creating a visual difference with the video they explained that they came to Cologne to participate in the fair, especially during the fair process where the intensive use of advertising and competition were high. The film opens with a scene where a large cargo helicopter painted in the corporate color of the brand takes a giant tyre from the factory, flies over successfully on Cologne and finally ambitiously lands at the Cologne airport. In the 36-second film, reference is made to the ability of the brand’s size, technology, production power and the ability to reach every location of the world quickly, and a strong message is delivered about the fact that it takes part in the fair with its innovative products.

 

We also display the difference we make with our technological products thanks to our marketing strategies.

At The Tire Cologne, which is one of the largest tyre fairs in Europe and the world where the giant brands of the sector gather, ÖZKA Tyre hosted its visitors by taking part with both of its brands: ÖZKA and GTK. “While exhibiting our sustainable products developed with the latest technology and innovative perspective at The Tire Cologne, we also exhibited our strengths with the marketing and communication activities we prepared with the same perspective,” said ÖZKA Tyres Marketing and Business Development Director Hamide Eravcı Pulat, and added: “Our film, which we prepared with the motto “We Landed in Cologne”, was uploaded in digital channels to attract visitors to the fair. Our goal was to go beyond the ordinary in order to benefit from the power of technology and the possibility of accessing much more people than traditional methods. For this, we used CGI (Computer Generated Imagery) technology, which revolutionizes various areas of visual media and provides unlimited creativity in content creation.” At The Tire Cologne welcoming numerous participants and thousands of visitors from the tyre industry, ÖZKA Tyre also hosted an extraordinary event with its e-motiv event that enables the tyre to move with the power of mind. Awards were also presented and ÖZKA Tyre stand attracted great attention during the event.

 

 

 

ÖZKA Tyre is on its way to becoming a global brand with its production power and export network.

ÖZKA Tyre, which produces in the agricultural and industrial tyre categories with its R&D Center, strong production infrastructure and wide product range, has a strong place in the Turkish economy by producing 220 tons per day and approximately 1.5 million units per year in 3 separate factories on an area of 200,000 m2 in Kocaeli. Exporting 70% of its production to more than 90 countries, the company maintains its determined growth in countries such as Brazil and Mexico in the American market as well as in Europe, which stands out with the use of technology in agriculture. It offers a wide range of products with conventional and radial options with radial tractor, tractor front, tractor rear, harvester, implement equipment, forestry, flotation, radial flotation in agricultural tyre category as well as radial EM, industrial EM, forklift, road construction machinery product groups in industrial tyre category. ÖZKA Tyre, which is on the way to becoming a global brand with its production strength and export network, once again exhibited its success in the field of new technology development in the global arena with AGROLOX-S, AGRIGOR20 NTR and VF products, which it developed as a result of R&D works focusing on innovation and sustainability and introduced for the first time at the fair.

  13-06-2024

Session Cookies

Session cookies are temporary cookies that are used during our visitors` visit to the Site and are deleted after the browser is closed. The main purpose of using such cookies is to ensure that the Site functions properly during your visit. For example; You are provided to fill in online forms consisting of multiple pages.
Permanent cookies are the types of cookies used to increase the functionality of the Site and to provide a faster and better service to our visitors. Such cookies are used to remember visitor preferences and are stored on the device used via browsers.
Some types of persistent cookies can be used to offer you specific suggestions, considering your purpose of using the Site.
By means of permanent cookies, if you visit the site with the same device, it is controlled whether there is a cookie in your device, being created by the site or not and if there is, it is understood that you have visited the site before and the content to be directed to you is specified accordingly and hence, a better service is provided to you.
With technical cookies, the operation of the Site is ensured, the pages and areas of the website that are not working are determined.
If visitors enter the site by using their passwords, by using verification cookies, it is determined on each page the visitor visits on the site that he is a site user. It is recommended for the user to reenter his password on each page.
Personalization cookies are the cookies used to remember users` preferences when visiting different Site pages. For example, remembering your chosen language preference.
Analytical cookies are the cookies that provide the production of analytical results such as the number of visitors to the Site, the detection of the pages displayed on the Site, the site visit hours, the scrolling movements of the Site pages.


Marketing Cookies

Targeting/Advertisement Cookies are the types of cookies used to customize the advertisements offered to users on the Site and to prevent the ads that have already been displayed from being shown again.

Analytical Cookies

These cookies collect your browsing habits and are used to determine visitors interests. It remembers that you have visited a website and may share this information with other institutions and organizations. Thus, it ensures that information relevant to you and your interests reaches you.


Your message has been sent.

Thank you for getting in touch!

Error!

Something went wrong.

You must allow location information to use the Nearest Dealer feature.

INFLATION PRESSURE
SPEED, KM/H (MPH)
RECOMMENDED LOAD CAPACITY IN DIFFERENT SPEED AND PRESSURE KG (LBS)
Red values are the ones that are written on the tyre.

Contact Us

Select Job


    Captcha verification failed.
    Contact Us
    Özka Lastik
    Cookies are used with the aim to enable the operation of our web site and to make it more useful. Click to get detailed information about our session and marketing cookies and our Confidentiality Policy.
    Özka Lastik